Why Every Insurance Agent Needs A Great Website

As technology progresses, so do the rules of marketing for insurance agents. What an ad in the yellow pages used to do, a webpage can easily and more effectively achieve now. Recently 401,000,000 people have searched the term "insurance" on Google while 35,500,000 have searched "insurance quotes", 138,000,000 have searched "car insurance", 89,100,000 have searched "auto insurance" and millions more have searched for other specific types of insurance. With so many people searching on the web for insurance it would be careless for any insurance agent not to have a great website. A great website will bring you business.

What an insurance agent is able do with a great website is effectively market to the clients out there on the web actively searching for insurance. On your website it's easy for you to showcase all of the products you are licensed to sell. Not only that, you exhibit that you are licensed to sell them. You're also capable of revealing to your future clients what kind of clients you work with; individuals or employee groups, and what area you serve; local, regional, or national. A great insurance agent website also allows you more room than traditional forms of marketing to tell the clients about yourself. This is your chance to sneak in a little "insurance agent marketing". Tell your clients about your education, the licenses you have to sell your products and build trust and report; make them feel good about calling you.

By possessing a great website and marketing yourself appropriately through it, you will bring in more sales; thereby making less cold calls and purchasing less leads. There are millions upon millions of people actively looking for insurance on the web all the time. They will be your leads if, as an insurance agent you have a superior website. If you have a truly great website you will be able to persuade your future clients to contact you through lead generation and then follow up on the sale.

Having a great, professionally designed website enhances your ability to allow the millions of people looking for insurance on the web to find you, with you implementing little to no work at all. When they do find you, you're able to let them know about the quality products that you are qualified to offer them in a manner that they are comfortable enough with to then call you; there's your lead generation. Then you can follow up with the sale, that's how a great website works for you: it brings you business.

It's not just enough to be in the yellow pages anymore. That's why you have to have a great website that will bring you more business.

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